PRISM Neuroselling

PRISM Neuroselling – Is a new and exciting approach to selling allowing you to develop the ability to increase sales and gain a competitive advantage.

PRISM Neuroselling – Is selling differently to different customers, being flexible and adapting your sales approach to meet your customers’ requirements.

PRISM Neuroselling – Is being proactive, changing your sales technique to create strategies that buyers respond to positively.

PRISM Neuroselling – Selling is a brain-to-brain process. Through neuroscience, we have learned how the buying brain functions; what’s attractive to it; how it decides what it likes and doesn’t like; and, ultimately, how it makes that all-important transition from being a ‘shopping brain’ to becoming a ‘buying brain’.

PRISM Neuroselling – To influence buying decisions, successful salespeople need to be able to activate the appropriate areas of the customer’s brain – some customers use more emotion than rational analysis when making buying decisions. For others, the reverse is true. When faced with a buying choice, a customer’s subconscious will encourage them to choose you rather than your competitors. This sales approach is known as ‘NeuroSelling’.

PRISM Neuroselling – The concept involves making use of the latest discoveries about the brain to understand how it influences decision making, the buying process, empathy, building rapport, communication, the sales process and customer service. The implications for salespeople are considerable. In essence, people make emotional decisions which they then try to rationalise. To influence buying decisions, successful salespeople need to be able to activate the appropriate areas of the customer’s brain.

PRISM Neuroselling – Designed to equip organisations with a comprehensive and practical toolkit of professional, solution driven sales techniques. By understanding neuroscience and how buyers make decisions, it is possible to create approaches that buyers respond to positively.

Contact us for further information about becoming an Certified PRISM Practitioner and build on your existing sales methodology and sales training.