"Working in the field of Learning & Development for some 20 years, I have
not come across a more user-friendly, flexible and accurate tool for behavioural
assessment, perfectly supported by a team of passionate professionals.
Whether to complement the recruitment process, raise levels of individuals self
awareness, appreciate the full behavioural dynamics of complex teams or simply make
people aware and respectful the behavioural diversity, PRISM ticks all the boxes."
Kleinwort Benson Private Bank
Neuroscience is highly complex and its terminology is often difficult to comprehend.
In essence, PRISM Brain Mapping’s goal is to make this
complex information as practical and as easy to understand as possible. It is about enabling people with no neuroscientific
background to understand and use some of the latest discoveries of brain science
in their personal and business lives. In fact, neuroscience will only be truly useful
in business if it can be understood by those using it.
PRISM Brain Mapping is about observed behaviour. It measures
the intensity of a person’s expressed preference for a range of behaviours and the
activities related to those behaviours. Research shows that people whose interests
match their occupations find greater job satisfaction, are more productive and have
higher levels of motivation.
These outcomes can increase the individual’s work performance and enhance the chances
of career success. Indeed, a Harvard Business Review study has shown that staff
turnover almost doubles when no ‘job suitability match’ has been undertaken. Moreover,
the study also concluded that 80% of staff turnover can be attributed to mistakes
made during the employee selection and recruitment process.
Many personality and individual assessment tests are based on bi-polar scales (either/or)
type of questions. In other words they identify people as either one thing or another.
Neuroscience does not accept that people are ‘either/or’ in terms of their behaviour,
they can have varying amounts of opposite behaviours. For example, no one is either
introverted or extroverted any more than they are totally right-handed or left-handed.
PRISM differs in how data are gathered and reveals balances
and imbalances instead of the 'typecasting' that often comes from bi-polar methods.
Neuroscience – which has seen most of its major discoveries made in the last two
decades years – has proved that the brain is remarkably elastic in terms of its
capacity for change. PRISM focuses, not only on the brain’s
functional architecture, but also on how the neural networks interact with brain
chemicals such as glutamate, dopamine, noradrenaline, serotonin, testosterone and
oestrogen to create behaviour.
Modern neuroscience rests on the assumption that our thoughts,
feelings, perceptions, and behaviours emerge from electrical and chemical communication
between brain cells. It is these very same neuroscientific discoveries that have
facilitated the development of the PRISM Brain Mapping.
To facilitate understanding, PRISM uses colours to illustrate
the behaviour preferences. Although the PRISM model is
a metaphor for brain functioning, the PRISM maps represent the dynamic interaction
that takes place within the brain and is based on the principle that no one part
of the brain does solely one thing and no one part of the brain acts alone. All
our thoughts, emotions and actions are the results of many parts of the brain acting
The PRISM chart represents the relationships between
the right hemisphere (Green and Blue) on the PRISM model
and the left hemisphere (Gold and Red) on the PRISM model,
plus the front half of the brain – the frontal lobes (Gold and Green) and the rear
half of the brain – the posterior lobes (Red and Blue) i.e. those to the rear of
the central sulcus. Red and Gold preferences indicate how a person will tend to
behave when engaged in a task and/or when under pressure to achieve results. Green
and Blue preferences indicate how a person will tend to behave in a social setting
when establishing rapport with others. As the person switches between these two
hemisphere modes, he or she may display very different – even opposite – behaviours.